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Jordan Air 4 'white cement' was once again in 2012, but at that time the complex is not the first year of the first year, followed by the big end of the Logo Jumpman and the most obvious. And next year engraved version, regardless of the material of the shoe body, bottom of ink density and color, or the obvious nike air embroidery are compared with 2012 version is more outstanding, believe it or not, through the following two versions of real contrast. source: solecollector& nbsp; & nbsp; & nbsp; Adidas Olympic advertising exposure during the Olympics is quite high, but the high frequency of advertising bombardment did not get the desired good results. The reason is quite controversial in this advertisement. Online evaluation of this advertisement is good and bad, today. Adidas With this advertising on the Internet has been to be "cursed" notoriety, it is an indisputable fact. No shortage of brand awareness for the need to enhance the reputation and loyalty of Adidas, it is a bit counterproductive. & nbsp; & nbsp; & nbsp; Adidas ad production intention is to reflect the love and support of the majority of national athletes, we unite, unite, create new history and miracles, the interpretation of Adidas "no impossible, "the core brand idea, but the unexpected fall of the majority of Internet users," Curse door "- apply Adidas advertising slogan -" jordan 3 katrina 2018 not impossible "ah. & nbsp; & nbsp; & nbsp; feelings about this ad, many netizens used the word "hell", "cold", "terror", "cult", "strange", "Ghost" and other negative vocabulary to describe, especially on the final picture: A back Chinese athletes standing on the winner's podium, beneath the gray world of million head of save action, compliments waving hands in the air when a netizen with a " save the Queen Long live, "the description. The reason why there is this feeling, and this ad is a bit of visual performance and inherent cultural awareness of Chinese consumers have a strong contradiction due. Gray awareness in China where the average consumer is death, unlucky and other negative feelings and emotions linked. It is the accumulation of thousands of years of Chinese culture in the minds of consumers in the map. This inherent cultural awareness, regardless of gender and age, whether or not Adidas target customers, is an objective reality. People are social and cultural products, even though Adidas target customers, no matter how rebellious and heterogeneous, they can not live in a vacuum inside the culture. & nbsp; & nbsp; & nbsp; When Adidas ad in gray to represent the virtual world, said in China's vast number of citizens, in this virtual world was consumer alienation as "hell", "hell", consumers mental door has been completely closed for foamposites for cheap Adidas, the Adidas brand spirit wanted to pass through advertising, brand concept in the consumer's mind closed gate driven to the wall, without success. & nbsp; & nbsp; & nbsp; Some marketers argue that Adidas is so heterogeneous, as long as it's target customers like on the line, do not like this ad may not Adidas target customers, so they opposition does not matter. This argument really was a bit naive. Ambitious and want to achieve in the Chinese market in 2010 sales exceeded one billion euros the grand goal of Adidas speaking, you can not rely on their "heavy consumers" (HEAVY USER) - Customers who bought several times a year Adidas, potential customers and competitors to snatch from their customers is very important. How to get those potential customers and competitors who identify with their brand spirit and brand culture is essential, otherwise the customer will definitely not pocket. & nbsp; & nbsp; & nbsp; In comparison, the same as Olympic sponsor Coca-Cola's practices to be smarter than that. Its Olympic advertising, though a bit cheesy - is still red curry favor with Chinese consumers and festive atmosphere, but at least does not cause people's resentment and displeasure, its advertising and negative words, there is no emotional connection. & nbsp; & nbsp; & nbsp; Another puzzling is that Adidas Orangemen favorite. Of course, Ad Cheap foamposites for sale idas is the sponsor of the national football, unwilling to let his money after bad. For "do not look Orangemen have N years" the majority of consumers, Adidas in the ad to arrange the Orangemen played in the first, it is not a good role play. Negative comments online can be seen. Orangemen to the people concerned, has been unable to produce any positive, positive associations, can only give Adidas brand minus points. & nbsp; & nbsp; & nbsp; a good advertisement advertisement icing on the cake for the whole song could. Finally, the end of the music, I like, like the majority of Internet users, but also to be commended. Although the song is a passionate, inspiring. But after listening to the entire Olympic sixteen days, or a bit incomprehensible, stunned one did not understand, he did not blame the music cells. If it is with the "hell" and "spell", I do not understand is pretty normal. & nbsp; & nbsp; & nbsp; a bit of creative plus the controversial Aspect, will accelerate the spread of the Adidas brand. This may be the Adidas ad this piece of "wishful thinking." But Adidas really get it yet? 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